A simple bet between friends turned into something much bigger —
a mission to reach readers, build momentum, and see just how far this book can go.
This page exists because of a simple phone call.
One afternoon I was talking with a buddy of mine, Mike Schratter.
We were just catching up, talking about the book, life, and where things might go.
At the time, I honestly thought the book — and the infrastructure around it —
was almost finished.
That was about six months ago.
And here I am… still building it.
Funny how that works.
Anyway, during the conversation, Mike laughed and said,
“I don’t think you’ll sell a thousand copies.”
Not in a mean way. Just honest.
The kind of thing a real friend says.
So I said… “Want to bet?”
One hundred dollars.
That was it.
A simple bet between two friends.
But the funny thing is… in the back of my mind, the number was never really 1,000.
My real goal has always been 5,000 readers.
Five thousand people who pick up the book.
Five thousand people who take the journey.
Five thousand people who try the practice and see what happens.
Because somewhere around that number… something interesting starts to happen.
Publishers start paying attention.
Movements start becoming real.
But the truth is — it’s not really about publishers anymore.
Over time, I’ve quietly built the tools to reach 10,000 readers directly.
No gatekeepers.
No waiting for permission.
Just people sharing a book with people they care about.
And along the way, something unexpected happened.
Old friends started showing up again.
New friendships formed.
Messages started arriving from people all over.
So now the goal isn’t just selling books.
The goal is building a circle.
5,000 readers.
5,000 conversations.
5,000 people exploring what happens when you step into a new reality.
Stepping into the cold as the genuine feedback identifier.
And yes…
Somewhere along the way, Mike might end up owing me a hundred dollars.
To help get this journey moving, I’m offering something special for a short time.
You can get 2 books for $42 — almost the price of one.
And it’s still less expensive than Amazon.
When you order directly from the site, you also receive:
All for $42 plus shipping and handling.
If you’d like to support the journey — and maybe help me win a $100 bet with Mike —
I’d truly appreciate it.
Grab two copies, keep one for yourself, and pass the other to someone
who might benefit from the journey.
One book can change a day. Two books can start a conversation.
For a limited time, you can grab 2 signed books for $42, including
a personal inscription, handwritten dedication, and thank-you package.
Know someone who would support the journey?
Tap here
.